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Chicks in the Spotlight
Marketing, publicity, public relations and promotions - find out how you can easily and cost effectively use these strategies to generate coverage for your business and increase sales.
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Write a Creative Marketing Plan in 7 Sentences
Al Lautenslager
There are literally volumes written about marketing planning. It boils down to developing your roadmap. What paths will you take, which turns will you make and, most important of all, where you are going? Unless you have an endpoint on your road map, how do you know which path to take? . . .
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Word of Mouth Marketing Tips
Liz Folger
Sooner, rather than later, your marketing technique is going to make or break your home business. The odds for a business to still be around within a year of starting are very low. The blame can usually be pointed at the owner who hasn't figured out the trick to getting customers in a quick and cheap way. . . .
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The Riches are in the Niches
Ludwina Dautovic
"The Riches are in the Niches:. I heard that comment recently from a very successful property investor, Wendy Moore from Affluencia. It stuck with me as it best describes my beliefs around marketing and ensuring that you keep it simple and keep it targeted. . . .
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How to Write a Media Release
Sue Papadoulis
Self promotion can be a major part of your success in business. Don't be afraid to go after publicity in the media -- it can be far more extensive and influential than a paid for advertisement. The following outlines the steps involved in writing a media release. . . .
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Here's what our members are saying ...
“I just wanted to let you know how much I'm getting out of your website and especially the interviews with experts. Very inspirational and practical. I am now on my way to developing my business idea. Thanks!”
Renee Thompson
Perth, Australia
“I’ve learnt so much through Home Biz Chicks. Sue’s advice about publicity has helped me achieve some great media coverage, and her ideas and support have improved my business confidence.”
Fleur Allen, owner
Interactive Arts
www.interactivearts.com.au
Perth, Australia
"Home Biz Chicks has set me on the right course for success. I had a good idea but didn’t know how or where to start with setting up a home business. Sue’s advice was invaluable.”
Lisa Latif
Perth, Australia
"Your report on how to generate free publicity for your home based business was an absolute eye opener. Thank you so much for providing such insight, especially in a way which is easy to digest for the home based business owner!"
Tammy Wayne-Elliot
Sophia's Choice Communication
www.sophiaschoice.com.au
Perth, Australia
"Sue’s expert advice has helped Faraway Bay achieve amazing national publicity worth tens of thousands of dollars.”
Robyn Ellison, Owner
Faraway Bay, The Bush Camp, Australia
www.farawaybay.com.au
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Success Summit 2009
